ADVERTISING
ADVERTISING
This project explores expressive typography by designing a social awareness campaign centered on a specific, actionable issue. It includes two posters for the same message, each using a different typographic voice and layout approach to shape tone and emotional impact, along with a fictional organization’s logo and supporting campaign text.
This project explores expressive typography by designing a social awareness campaign centered on a specific, actionable issue. It includes two posters for the same message, each using a different typographic voice and layout approach to shape tone and emotional impact, along with a fictional organization’s logo and supporting campaign text.
This project involves designing a pizza box cover for a fictional pizzeria, including a custom logo, typography, and supporting original artwork. The design must communicate a clear brand identity and concept using a limited colour palette, while avoiding photography, clip art, or existing imagery.
This project involves designing a pizza box cover for a fictional pizzeria, including a custom logo, typography, and supporting original artwork. The design must communicate a clear brand identity and concept using a limited colour palette, while avoiding photography, clip art, or existing imagery.
This project involves designing a magazine advertisement for a fictional Netflix thriller series inspired by Alfred Hitchcock’s The Birds. The ad must combine hand-made and digital elements, avoid using existing film imagery or actors, and establish a strong typographic and visual identity that communicates suspense while adhering to specific content and style constraints.
This project involves designing a magazine advertisement for a fictional Netflix thriller series inspired by Alfred Hitchcock’s The Birds. The ad must combine hand-made and digital elements, avoid using existing film imagery or actors, and establish a strong typographic and visual identity that communicates suspense while adhering to specific content and style constraints.
This project involves designing a tourism poster that demonstrates advanced Photoshop colour correction and integrates layout and typography in InDesign. The final piece must include multiple edited images, proper print production standards, and cohesive text elements to create a polished, print-ready digital campaign.
This project involves designing a tourism poster that demonstrates advanced Photoshop colour correction and integrates layout and typography in InDesign. The final piece must include multiple edited images, proper print production standards, and cohesive text elements to create a polished, print-ready digital campaign.
This project involves designing a print advertisement for a Toronto food festival, using randomly assigned constraints for colour, event, and visual style. The final ad must combine these elements into a cohesive layout featuring original typography, a festival logo, and promotional copy that appeals to a broad audience.
This project involves designing a print advertisement for a Toronto food festival, using randomly assigned constraints for colour, event, and visual style. The final ad must combine these elements into a cohesive layout featuring original typography, a festival logo, and promotional copy that appeals to a broad audience.
This project involves creating a cohesive out-of-home advertising campaign for an established brand across a billboard, transit shelter ad, and streetcar wrap. The final campaign applies consistent branding, messaging, and large-format design principles to engage audiences in real-world urban environments.
This project involves creating a visual identity and campaign for a national, non-partisan voter engagement organization called “Majority Rules.” It includes designing a logo, a style guide, and a promotional poster aimed at encouraging young Canadians to vote through a clear and engaging brand system.
This project involves creating a visual identity and campaign for a national, non-partisan voter engagement organization called “Majority Rules.” It includes designing a logo, a style guide, and a promotional poster aimed at encouraging young Canadians to vote through a clear and engaging brand system.
This project involves creating an advertising campaign for a fictional awareness day that does not exist, based on an original concept designed to improve daily life. It includes developing a strong written message with witty headlines, supporting visuals, and mockups showing how the campaign would appear across different media platforms.
This project involves creating an advertising campaign for a fictional awareness day that does not exist, based on an original concept designed to improve daily life. It includes developing a strong written message with witty headlines, supporting visuals, and mockups showing how the campaign would appear across different media platforms.
This project involves designing a folding travel guide for a chosen city or country, combining a themed concept with useful information and visual storytelling. It includes a cover, an informational layout, and an illustrated map with a legend, emphasizing clarity, creativity, and strong design organization for a pocket-sized format.
This project involves designing a folding travel guide for a chosen city or country, combining a themed concept with useful information and visual storytelling. It includes a cover, an informational layout, and an illustrated map with a legend, emphasizing clarity, creativity, and strong design organization for a pocket-sized format.
This project involves designing a series of four visually connected posters, each representing a different social movement, issue, or awareness campaign from around the world or history. Each poster must combine original illustration, typography, and a meaningful quote or statement, along with contextual information such as title, date, and location where applicable.
This project involves designing a series of four visually connected posters, each representing a different social movement, issue, or awareness campaign from around the world or history. Each poster must combine original illustration, typography, and a meaningful quote or statement, along with contextual information such as title, date, and location where applicable.
